Dillard swimwear and swimwear brand SwimSource is no longer part of the brand’s partnership with SwimSource, the retailer’s parent company announced Tuesday.
The announcement came after a recent announcement from SwimSource’s management team that the retailer would be ending its partnership.
The company had previously announced it was pulling out of the swimwear category, citing “unforeseen circumstances” and due to the growing popularity of swimwear brands in the United States.
The company announced in December that it would not renew its sponsorship deal with Swimsource, citing the “growing interest” in swimwear among its customers.
Dillards spokeswoman Lauren Stirling told The Associated Press in an email that the company has “never supported or been a part of SwimSource” and “never intended to be.”
In a statement to ESPNCricinfo, SwimSource said: “It was not our intention to pull SwimSource out of our business.
We have decided to end our partnership with Dillies.
We are grateful for the years of service our customers and staff have given us.
We look forward to returning to our roots and continuing to provide great products and services to the people of North Carolina and across the nation.”
Dell’s decision to end its relationship with SwimSources comes after a report from The Wall Street Journal in March that the tech giant was looking to end a partnership with the company in 2019.
That report was based on a conversation with an unnamed source.
Dell, which declined to comment for this story, has been a big supporter of swim brands, including its own line of products.
In 2015, Dell’s board approved the merger between the two companies, including a new branding initiative that would be led by SwimSource and Dillys.